Introduction to MIDO Eyewear Show

      On January 31, 2026, MIDO Eyewear Show—the world’s premier annual event in the optical industry—officially opened.

Founded in 1970, MIDO has accumulated 56 years of deep industry expertise and global influence. As an annual professional exhibition, it has become one of the world’s largest and most prestigious events in the optical industry.

As the only global exhibition gathering more than 1,200 top exhibitors from 50 countries and professional visitors from 160 countries and regions, MIDO serves as a core platform for technological exchange, brand competition, business cooperation, and trend leadership in the global optical industry.

During the exhibition, our core products, including YPA‑2100, YPB2100, YPC‑100/100K, CCQ Lensmeter Series, and SLY-100 Manual Phoropter, stood out as highlights with our proprietary core technologies, international‑grade quality standards, and full‑scene adaptability.

Focused on the core demands of the global optical and ophthalmic markets, our products have reached international leading levels in technical precision, functional design, and craftsmanship.

They combine professionalism and practicality, precisely matching the diverse needs of customers in different regions.

With strong product competitiveness, we have enhanced our brand’s international strength and laid a solid foundation for distribution channel cooperation and market expansion.

Exhibition Value & Strategic Significance

Participation in MIDO 2026 represents a milestone in our company’s global brand communication, distribution channel development, and business upgrading.

Its core value focuses on two aspects:

I. Deepen Global Distribution channels & Strengthen the Cooperation Ecosystem

The exhibition brought together key distributors across Europe and leading groups from major global markets including Thailand and India, enabling intensive connection with high‑quality global distribution channel resources.

Through on-site product experiences and in-depth business negotiations, we conducted efficient interactions with global partners, strengthened distribution channel loyalty, boosted confidence in our global distribution network, and further enhanced our brand’s voice and influence in the international market.

II. Benchmark Against Industry Leaders & Drive Strategic Iteration

By comprehensively benchmarking against global industry leaders, we systematically collected feedback on product performance, exhibition systems, and service capabilities, and accurately captured cutting-edge industry trends and evolving market demands.

Based on real market data, we will provide strong support for future product R&D iteration, marketing strategy optimization, and global brand development.

Using external insights to drive internal innovation, we will comprehensively improve the company’s core competitiveness.

As a top stage for the global optical industry, MIDO has injected strong momentum into our global brand strategy.

The achievements of the exhibition will gradually translate into new product orders and new global partnerships, continuously empowering business growth and helping the brand achieve higher-quality development in the global market.